Partnership Opportunity
Your Clients Are About to Ask You a Question You Can't Answer Yet
Extend your SEO practice into AI search with the Signaling Maturity Score™
“Why don't we show up when someone asks ChatGPT for the best [product] in our category?”
This question is already landing in boardrooms at consumer brands, SaaS companies, financial services, and healthcare — any category where AI is replacing the Google search that used to drive discovery.
When it lands on your desk, you have two options: explain that it's outside your scope — and watch the client find someone who has an answer. Or have the framework ready and expand the engagement.
The Shift
AI search works differently than Google search
Traditional SEO
- •Ranked list of 10 blue links
- •PageRank and backlinks drive position
- •Content volume is a competitive advantage
- •Optimization targets Google's crawler
AI Search
- •Single synthesized recommendation
- •Source authority and factual consensus drive inclusion
- •One Wirecutter mention outweighs 50 blog posts
- •Optimization targets how LLMs form recommendations
There are no rankings. You're either in the answer or you're not.
4.4x
AI search visitors convert at 4.4x the rate of traditional organic traffic
This isn't a brand awareness play. It's a revenue play. Your clients' highest-converting discovery channel is the one they're currently invisible on.
The Market Gap
AI visibility tools measure the scoreboard. Not the playbook.
Most firms in this space measure outputs. We measure and manage inputs — the controllable signals that cause AI to recommend a brand.
| AI Visibility Tools | Signaling Maturity Score™ | |
|---|---|---|
| What they measure | How often AI mentions you | Why AI does or doesn't mention you |
| What they tell you | Your score went up or down | Which signals to fix and in what order |
| What they deliver | Dashboard | Methodology + action plan |
| Client language | "Our AI visibility is 47%" | "Our EntityPresence improved from 34 to 58" |
| Switching cost | Low — commodity metric | High — clients track progress in your terminology |
The Framework
Signaling Maturity Score™
A single number (0–100). Three input dimensions. Two output dimensions.
Input Signals — What You Control (70% of score)
EntityPresence™
25%Is the brand in the sources AI pulls from?
SourceAuthority™
25%How trustworthy are the sources mentioning the brand?
FactCoherence™
20%Is information about the brand consistent everywhere?
Output Results — Proof It Works (30% of score)
MentionRate™
15%How often does AI mention the brand for relevant queries?
MentionReliability™
15%How consistently across platforms and over time?
The inputs are what you optimize. The outputs are how you prove it's working.
AI visibility is part of the SMS — it's the output layer.
Most brands score between 20 and 45
0–20Emerging
21–40Established
41–60Optimized
61–80Dominant
81–100
They think they have an “AI search problem.” What they actually have is a signaling gap — the input signals AI models use to form recommendations are missing, inconsistent, or pointed at the wrong category.
The Methodology
Five steps from invisible to recommended
Dial in AI positioning. Score baseline with competitive benchmark.
Schema markup, website content, profiles, cross-source consistency.
Editorial placements, expert endorsements, independent reviews.
Persistent, machine-readable signals AI can continuously utilize.
Continuous re-scoring. Validate inputs translate to output improvements.
Partnership Model
We're not replacing your SEO practice. We're extending it.
You own
- ✓The client relationship
- ✓Delivery and presentation
- ✓Pricing and margins
- ✓Ongoing account management
We provide
- ✓SMS methodology and scoring
- ✓Audit production and deliverables
- ✓Signal optimization strategy
- ✓Monitoring infrastructure
Your New Service Line
AI Search Audit
$15–25K
Score across all 5 dimensions. Competitive benchmark.
You present, we produce
Signal Strategy
$20–35K
Prioritized action plan: assets, editorial targets, semantic briefs.
Joint delivery
SMS Monitoring
$5K/mo
Monthly re-scoring across ChatGPT, Claude, Gemini, Perplexity.
Automated + quarterly reviews
You set your own margins on top. The audit alone is a natural upsell from any existing SEO engagement.
Market Timing
This is a land-grab moment
The AI search optimization market is where SEO was in 2004. Multiple terms are competing — GEO, AEO, AI visibility, AI optimization — and none have consolidated. No one owns the methodology. No one owns the measurement standard.
In traditional SEO, the firms that defined frameworks early — Moz's Domain Authority, Ahrefs' Domain Rating — became the category infrastructure. Clients still talk in those terms today.
The Signaling Maturity Score is built to be that standard for AI search.
The firms that move now get to define how this category works. The ones that wait will be selling someone else's framework.
Next Step
Let's make the gap concrete.
We'll run a complimentary SMS snapshot on one of your top clients — a 30-minute walkthrough showing their current score, where they're invisible, and what competitors look like in AI outputs.
Something tangible to bring to your next client meeting.
Set Up 30 Minutes