Extending your SEO practice into AI search
with the Signaling Maturity Score™
"Why don't we show up when someone asks ChatGPT
for the best [product] in our category?"
This question is already landing in boardrooms at consumer brands, SaaS companies, financial services, and healthcare.
When it lands on your desk, you have two options:
There are no rankings. You're either in the answer or you're not.
AI search visitors convert at 4.4x the rate
of traditional organic traffic
This isn't a brand awareness play. It's a revenue play.
Your clients' highest-converting discovery channel
is the one they're currently invisible on.
Most firms in this space will tell your client how often they show up in AI answers. That's useful — but it's a number on a dashboard.
They measure outputs. They can't explain why — or tell you what to fix.
We measure and manage inputs — the controllable signals that cause AI to recommend a brand in the first place.
| AI Visibility Tools | Signaling Maturity Score™ | |
|---|---|---|
| What they measure | How often AI mentions you | Why AI does or doesn't mention you |
| What they tell you | Your score went up or down | Which signals to fix and in what order |
| What they deliver | Dashboard | Methodology + action plan |
| Client language | "Our AI visibility is 47%" | "Our EntityPresence improved from 34 to 58" |
| Switching cost | Low — commodity metric | High — clients track progress in your terminology |
A single number (0–100) that tells your client how ready their brand is to be recommended by AI — and a structured methodology to improve it.
Is the brand in the sources AI pulls from?
How trustworthy are the sources mentioning the brand?
Is information about the brand consistent everywhere?
How often does AI mention the brand for relevant queries?
How consistently across platforms and over time?
The inputs are what you optimize.
The outputs are how you prove it's working.
AI visibility is part of the SMS — it's the output layer.
They think they have an "AI search problem."
What they actually have is a signaling gap — the input signals AI models use to form recommendations are missing, inconsistent, or pointed at the wrong category.
Dial in AI positioning. Score baseline across all 5 dimensions with competitive benchmark.
Schema markup, website content, social profiles, cross-source consistency.
EntityPresence FactCoherenceEditorial placements, expert endorsements, independent reviews on AI-cited sources.
SourceAuthorityPersistent, machine-readable signals AI can continuously utilize.
EntityPresenceContinuous re-scoring. Validate inputs are translating to output improvements.
"We optimize your Google presence. Now let's optimize your AI presence."
— The upsell writes itself.
Score across all 5 dimensions for target query clusters. Competitive benchmark included.
$15–25K
You present, we produce
Prioritized action plan: controllable assets, editorial targets, semantic briefs.
$20–35K
Joint delivery
Monthly re-scoring across ChatGPT, Claude, Gemini, Perplexity. Quarterly reviews.
$5K/mo
Automated + quarterly reviews
You set your own margins on top. The audit alone is a natural upsell from any existing SEO engagement.
The AI search optimization market is where SEO was in 2004. Multiple terms are competing — GEO, AEO, AI visibility, AI optimization — and none have consolidated.
In traditional SEO, the firms that defined frameworks early — Moz's Domain Authority, Ahrefs' Domain Rating — became the category infrastructure. Clients still talk in those terms today.
The Signaling Maturity Score is built to be that standard for AI search.
Once your clients benchmark on it — once they're tracking EntityPresence and SourceAuthority in quarterly reports — that's the vocabulary they use. That's your lock-in.
The firms that move now get to define how this category works.
The ones that wait will be selling someone else's framework.
We handle the methodology. You handle the relationship.
The client gets a service no one else is offering yet.
We'll run a complimentary SMS snapshot on one of your top clients — a 30-minute walkthrough showing their current score, where they're invisible, and what their competitors look like in AI outputs.
Something tangible to bring to your next client meeting.